Paid social,
explained.
How we manage paid media on Meta for creative brands — and what the first 90 days look like. Strictly ad management: strategy, buying, tracking, scaling. Creative stays yours.
The shop window is the feed.
Creative brands live where people scroll. Instagram is where buyers discover labels, pick cafés, and book sessions from a Reel. Meta's Shop, DPA, and Advantage+ are built for that behaviour.
Winning on nine channels with a small team gets you mediocre on all of them. Going deep on the platform your customer already uses is how a young agency outruns a 200-person network.
Four pieces, one engine.
Full-Funnel Campaign Architecture
Cold prospecting, retargeting, and dynamic product ads across Facebook + Instagram — structured so each level feeds the next instead of stealing credit from it.
Audience & Bidding
Lookalikes, interest stacks, Advantage+ shopping, retargeting windows, bid caps — tuned weekly based on what the auction is actually rewarding.
Pixel + CAPI + GA4
We set up server-side tracking properly so iOS, ad blockers, and the cookie apocalypse don't quietly delete half of your attribution. One dashboard, real numbers.
Weekly Optimisation
Budget reallocation, audience rotation, and progressive spend increases tied to performance — not the calendar. No set-and-forget.
What to expect.
Audit & immersion
We dig into your collection, customer, current data, and competitor set. We agree the revenue or ROAS target that defines success.
Build phase
Pixel and CAPI implemented or repaired. Campaign architecture, audiences, and bidding strategy built to match your funnel and seasonality. Your existing creative is loaded in and tagged.
Live & learning
Ads go live with a clear testing plan. Weekly check-ins, audience and bid rotations, and progressive spend increases tied to performance — not the calendar.
Inside the
Meta machine.
From the pixel on your site to the last frame of your Reel — we own every layer of how your brand shows up on Meta.
- →Facebook AdsCold + lookalike prospecting, retargeting, DPA
- →Instagram AdsFeed, Stories, Reels, Explore, Shop placements
- →Meta Advantage+AI-driven shopping campaigns, configured properly
- →Pixel & CAPIServer-side tracking, attribution restored
We don't earn
until you do.
A modest base fee covers the work. The real fee only triggers when we hit the target we agreed to. Send the brand details and we'll come back with the maths.